February 13, 2023July 16, 2024 3 critical tips for spokespersons I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
January 24, 2023July 16, 2024 Media coaching primer – an introduction This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through […]
December 12, 2022July 16, 2024 6 Reasons Why PR is the best way to build brands and win customers Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media […]
December 9, 2022July 16, 2024 What Wordle can inspire us to do in marketing and PR Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was […]
November 30, 2022December 3, 2024 5-prong CELLS™ approach to successful Asia Pacific market entry If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the […]
November 14, 2022July 16, 2024 3 Public Relations (PR) Recommendations in 2023 The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in […]